Workshop

Consumer Testing Workshop

  • 주제: Consumer testing to enable evidence-based business decision-making
  • 연사: John Castura (Compusense Inc., Canada)
    Ann Colonna (Food Innovation Center, Oregon State University, USA)
  • 일시: 2019년 6월 27일 12:00-14:00
  • 장소: 송도컨벤시아 회의동 206-207호
  • 참가비: 산업체 6만원/ 학계 5만원/ 학생 3만원
  • 기타: 중식 (샌드위치) 제공
  • 프로그램 안내
    This workshop gives an overview of how a successful consumer testing program can provide critical feedback to the business and to product developers at key stages throughout the product lifecycle. The following topics will be discussed:
    • Objectives & fundamentals
    • Confirmation of sensory acceptability in scale up
    • "Meet-or-beat" testing against benchmarks
    • Guidance for product renovations of in-market products
    • Data analysis and actionable decision making

    Attendees with Internet access (e.g. smartphone) will have an opportunity for completing a hands-on consumer test.

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